Fashion & Art Feature Section
Styling Into 2000!
In Full Swing
opened their doors five years ago, when owner Sharon Silverstein left
her position as manager of Audrey Jones in downtown San Francisco to
strike out on her own. "I wanted to offer plus-size women a more
contemporary look in a smaller boutique setting," she says. The
store’s first location was off Union Square in San Francisco, which
she ran successfully for three years. She then made the move across the
Bay to the quaint Rockridge area of Oakland. "I love this new
location. We have a bigger space with easier parking and we’re in a
great neighborhood." As the store name suggests, In Full Swing is
filled with spirited, unique clothing that conveys an attitude as well
as flatters the body. They carry fun, casual, and updated clothing in
sizes 14 to 24 (certain selections run larger into supersizes), as well
as accessories, such as scarves, some lingerie, swimwear, and jewelry.
Many manufacturers familiar to plus-size women can be found at In Full
Swing, including Flax, Amanda Gray, and Stephanie Schuster.
When you’re in the Bay Area, visit In
Full Swing at 5937 College Avenue, Oakland,
CA94618. Call them at 510-654-5144 or fax them at 510-654-5434. They’re
open Monday through Wednesday, 10–6; Thursday, 10–8; Friday and
Saturday, 10–6; and Sunday, 12–5.
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